So you've seen the word "artisan" in abundance and now you might be wondering what do we mean by artisanal oud?

Artisanal oud refers to a new generation in oud production and evolution in the way we think about, procure and enjoy oud.

Artisans spend years mastering their craft, focusing on the art and their passion for their respective disciplines. Money is not the priority, that would be the antithesis of the artisanal approach to oud.

Artisanal oud, represents a shift from mass produced, diluted and dishonest oud offerings throughout the world. To us it means going back to basics, at ground level, and working with the folk on the ground to recapture the essence of oud tradition.

An artisan needs to have control of every parameter, knowledge of every part of the puzzle and above all, a vision that brings all the moving parts together.

At The Attar Store, we have deep relations with the finest and most legendary of distillers of essential oils, the best perfumers & the veterans and legends of the Eastern oud tradition.

This gives us an unparalleled understanding and insight into each of our products, from origin to conception.

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