Artisanal oud refers to a new approach to fine fragrance in this case oud, akin to 3rd generation coffee, the emergence of artisanal oud has had a profound impact on what we know oud to be.
It has reinvigorated our passion for fragrance, elevated our expectations of oud and brought us true olfactory gems.
Before the time of artisanal oud, the oud scene was rife with adulterated oils mixed with other substances - chemicals largely - in order to dilute the scent and maximise profits. Some collectors went years without knowing and many out there still don't know their oud is not authentic.